Cocoabutter Business Essay Example

Cocoabutter Business Essay Lindtamp;Sprungli started in 1845 as a Swiss chocolate and confectionery company. It focuses on making high quality and luxury chocolates. Lindt is the first truly melting chocolate in the world. They choose the cocoa beans that they use to make chocolates very strictly. There are numerous categories of their chocolate products in the market and they also have their own chocolate stores all over the world. Contents 1. Executive Summary2 2. Table of Contents3 3. Introduction 4 3. 1. Purpose4 . 2. Background4 3. 3. Scope4 3. 4. Limitations4 3. 5. Plan4 4. Body of the Report5 4. 1. Industry Background5 4. 2. Product Categories5 4. 3. Environment5 4. 4. Segmentation,Targeting and Positioning6 4. 5. Buyer Behaviour6 4. 6. Evaluations of Needs and Wants7 5. Conclusion7 6. References8 3. Introduction 3. 1 Purpose Lindt Lindor gift box is a high-end product, which stands for a luxurious and classical confectionery. The purpose of this report is to analyze the market of Lindt Lindor gift box chocolate by looking at several marketing elements. 3. 2 Background Lindtamp;Sprungli started in a small pastry shop in Switzerland in 1845. At that time people knew chocolate as a drink but David Sprungli-Schward and his son dared to do the new form of chocolate- solid bars. 3. 3 Scope The scope of this report is to give an introduction of Lindtamp;Sprungli and analyze the market such as the environment, segmentation, targeting and positioning and buyer behavior. 3. 4 Limitations The limitation of this report is that the accurate figure of market size and share cannot be found. Lindtamp;Sprungli Pty Ltd in Australia does not have much information on the Internet. . 5 Plan This report is mainly going to state the environment and segmentation, targeting, positioning and buyer behavior regarding to Lindt Lindor gift box chocolate. 4. Body of the report 4. 1 Industry Background Lindt’s revenue in 2012 is $2. 67 billion and their market trend in 2012 is 7. 3% of growth. The market share in 2012 is 4. 2% (Nieburg, 2013). The competitors of Lindt ch ocolate are Cadbury, Ferrero and Guylian. 4. 2 Product categories Lindt offers Excellence, Lindt Blocks, Lindor and Pralines chocolates. Excellence is the finest quality block chocolate and Lindt Blocks are the ormal block chocolate. Lindor are the round ball chocolates and they are usually wrapped as gifts. Pralines are the finest chocolate and have been lovingly decorated. In addition, all these chocolates have many flavors that can be chose. 5. 3 Environment Lindor gift box’s competitors are Ferrero and Guylian due to they all have their box product. In addition, their market positioning is all high quality royal chocolates. Ferrero is a big company whose market share is much bigger than Lindt. Guylian is not as famous as Lindt. We will write a custom essay sample on Cocoabutter Business specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Cocoabutter Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Cocoabutter Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However, Ferrero’s package categories are not as much as Lindt’s. Guylian’s market share is less than Lindt and it is lack of new idea of the products. Lindt has its own suppliers, which are the cocoa beans farmers. They mainly import the cocoa beans from South America, Caribbean and Ghana. Ghana is especially famous of the high quality standards cocoa beans (Heffes, 2003). The cocoa beans suppliers cannot always supply the quantity that they required so Lindt makes a fair trade with the farmers, which means the farmers can provide the raw materials constantly (Lindt, 2013). The main intermediaries of Lindt gift box in Australia are Woolworths, Coles and Costco. They are the resellers of Lindt. In the macroenvironment, demographic include the consumer’s age, sex, location and occupation etc. Generally speaking, women are more interested in gift box chocolate than men and especially the young ladies. They cannot resist the exquisite packages of Lindor gift box (Fitzgerald, 2005). Students and white collars are more likely to buy the gift box as a gift for their girlfriends. The people in big cities buy the high quality gift box chocolate more often than the people in small towns. Cultural factor is very important because of the western cultural and beliefs. Every year during Easter, Valentine’s Day and Christmas, Lindt will launch new gift boxes for the festivals. For instance, western people believe giving chocolate to their lovers is a kind of showing love to them so they all buy chocolate for their lovers in Valentine’s Day. Consumers will actively to buy the chocolate gift boxes as gifts during the festivals. 4. 4 Segmentation, targeting and positioning + Target Segmentation characteristics Lindt gift box segments its market by considering the age, ender, occupation and lifestyle. The customers are usually the young, women, high-quality standards lifestyle people and the people’s occupation are basically students and white collars. White collars do not mind of paying more extra money on high-quality standard chocolate due to their medium to high level of wages. Women have the strongest purchasing power of chocolate also the strongest desire of chocolate. Lindor gift box selects the market, which exists many strong competitors and they use the differentiated marketing strategy. The industry profitability is approximately 6. % of revenue in 2012-2013 (Sivasailam, 2013). Lindor gift box is a gift in the consumer’s mind and they buy it as a gift. However, Lindt provide large packages gift chocolate in Costco, which are cheaper than Coles and Woolworths. Many families buy them as a family share package. Lindor gift box has the competitive advantages because there are many flavors and the varicolored packages look more joyful than other products. 4. 5 Buyer Behavior The consumers will first consider whom will they buy the Lindt gift box for and why they need it. They might search the product on the Internet and see its feedbacks and compare it with other brands. The package of the Lindor gift box will give them a sense of happiness and a festivals feeling. 4. 6 Evaluations of needs and wants People need the chocolate as a gift to feel that they are loved and regarded by others. The one who give the chocolate to others need to express himself. Lindt gift box can become a want when the festivals come. For example, when the Valentine’s Day comes, ladies will expect their boyfriend or husband to buy them chocolates. Besides, most of the customers have very high satisfaction as shown in Figure 1. 5. Conclusion In conclusion, Lindor gift box chocolate has its own advantages in the market. They well-packaged chocolate is more popular among the women. Especially during the festivals so the company should produce more chocolate products that fit for the festivals’ theme Cocoabutter Business Essay Example Cocoabutter Business Essay Lindtamp;Sprungli started in 1845 as a Swiss chocolate and confectionery company. It focuses on making high quality and luxury chocolates. Lindt is the first truly melting chocolate in the world. They choose the cocoa beans that they use to make chocolates very strictly. There are numerous categories of their chocolate products in the market and they also have their own chocolate stores all over the world. Contents 1. Executive Summary2 2. Table of Contents3 3. Introduction 4 3. 1. Purpose4 . 2. Background4 3. 3. Scope4 3. 4. Limitations4 3. 5. Plan4 4. Body of the Report5 4. 1. Industry Background5 4. 2. Product Categories5 4. 3. Environment5 4. 4. Segmentation,Targeting and Positioning6 4. 5. Buyer Behaviour6 4. 6. Evaluations of Needs and Wants7 5. Conclusion7 6. References8 3. Introduction 3. 1 Purpose Lindt Lindor gift box is a high-end product, which stands for a luxurious and classical confectionery. The purpose of this report is to analyze the market of Lindt Lindor gift box chocolate by looking at several marketing elements. 3. 2 BackgroundLindtamp;Sprungli started in a small pastry shop in Switzerland in 1845. At that time people knew chocolate as a drink but David Sprungli-Schward and his son dared to do the new form of chocolate- solid bars. We will write a custom essay sample on Cocoabutter Business specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Cocoabutter Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Cocoabutter Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. 3 Scope The scope of this report is to give an introduction of Lindtamp;Sprungli and analyze the market such as the environment, segmentation, targeting and positioning and buyer behavior. 3. 4 Limitations The limitation of this report is that the accurate figure of market size and share cannot be found. Lindtamp;Sprungli Pty Ltd in Australia does not have much information on the Internet. . 5 Plan This report is mainly going to state the environment and segmentation, targeting, positioning and buyer behavior regarding to Lindt Lindor gift box chocolate. 4. Body of the report 4. 1 Industry Background Lindt’s revenue in 2012 is $2. 67 billion and their market trend in 2012 is 7. 3% of growth. The market share in 2012 is 4. 2% (Nieburg, 2013). The competitors of Lindt chocolate are Cadbury, Ferrero and Guylian. 4. 2 Product categories Lindt offers Excellence, Lindt Blocks, Lindor and Pralines chocolates. Excellence is the finest quality block chocolate and Lindt Blocks are the ormal block chocolate. Lindor are the round ball chocolates and they are usually wrapped as gifts. Pralines are the finest chocolate and have been lovingly decorated. In addition, all these chocolates have many flavors that can be chose. 5. 3 Environment Lindor gift box’s competitors are Ferrero and Guylian due to they all have their box product. In addition, their market positioning is all high quality royal chocolates. Ferrero is a big company whose market share is much bigger than Lindt. Guylian is not as famous as Lindt.However, Ferrero’s package categories are not as much as Lindt’s. Guylian’s market share is less than Lindt and it is lack of new idea of the products. Lindt has its own suppliers, which are the cocoa beans farmers. They mainly import the cocoa beans from South America, Caribbean and Ghana. Ghana is especially famous of the high quality standards cocoa beans (Heffes, 2003). The cocoa beans suppliers cannot always supply the quantity that they required so Lindt makes a fair trade with the farmers, which means the farmers can provide the raw materials constantly (Lindt, 2013).The main intermediaries of Lindt gift box in Australia are Woolworths, Coles and Costco. They are the resellers of Lindt. In the macroenvironment, demographic include the consumer’s age, sex, location and occupation etc. Generally speaking, women are more interested in gift box chocolate than men and especially the young ladies. They cannot resist the exquisite packages of Lindor gift box (Fitzgerald, 2005). Students and white collars are more likely to buy the gift box as a gift for their girlfriends. The people in big cities buy the high quality gift box chocolate more often than the people in small towns.Cultural factor is very important because of the western cultural and beliefs. Every year during Easter, Valentine’s Day and Christmas, Lindt will launch new gift boxes for the festivals. For instance, western people believe giving chocolate to their lovers is a kind of showing love to them so they all buy chocolate for their lovers in Valentine’s Day. Consumers will actively to buy the chocolate gift boxes as gifts during the festivals. 4. 4 Segmentation, targeting and positioning + Target Segmentation characteristics Lindt gift box segments its market by considering the age, ender, occupation and lifestyle. The customers are usually the young, women, high-quality standards lifestyle people and the people’s occupation are basically students and white collars. White collars do not mind of paying more extra money on high-quality standard chocolate due to their medium to high level of wages. Women have the strongest purchasing power of chocolate also the strongest desire of chocolate. Lindor gift box selects the market, which exists many strong competitors and they use the differentiated marketing strategy. The industry profitability is approximately 6. % of revenue in 2012-2013 (Sivasailam, 2013). Lindor gift box is a gift in the consumer’s mind and they buy it as a gift. However, Lindt provide large packages gift chocolate in Costco, which are cheaper than Coles and Woolworths. Many families buy them as a family share package. Lindor gift box has the competitive advantages because there are many flavors and the varicolored packages look more joyful than other products. 4. 5 Buyer Behavior The consumers will first consider whom will they buy the Lindt gift box for and why they need it.They might search the product on the Internet and see its feedbacks and compare it with other brands. The package of the Lindor gift box will give them a sense of happiness and a festivals feeling. 4. 6 Evaluations of needs and wants People need the chocolate as a gift to feel that they are loved and regarded by others. The one who give the chocolate to others need to express himself. Lindt gift box can become a want when the festivals come. For example, when the Valentine’s Day comes, ladies will expect their boyfriend or husband to buy them chocolates.Besides, most of the customers have very high satisfaction as shown in Figure 1. 5. Conclusion In conclusion, Lindor gift box chocolate has its own advantages in the market. They well-packaged chocolate is more popular among the women. Especially during the festivals so the company should produce more chocolate products that fit for the festivals’ theme

The Necessity of Mythology in the Classroom

The Necessity of Mythology in the Classroom Free Online Research Papers Mythology, a necessity in the classroom, as it provides vital tools for teachers and children to learn so much from. It incorporates so many things that prove essential to a childs development. The positive things that come from mythology make such a great impact on young children to last them a lifetime. Mythology seems like a normal way to involve the student. Most children love to hear and read myths because they offer some sort of adventure. The large amount of positive things that come from mythology surprise many people. Students can gain good role models to look up to not just movie stars and sports stars but heroes from mythology. Children love to read about heroes because of all the excitement. Heroes are important to children. A child’s definition of a hero has changed slightly over the past few years and they now look for heroes that have super powers, extreme bravery, and on the side of good. These heroes typically go out on a quest and end up fighting evil. Heroes like Heracles and Odysseus exemplify the term hero in many ways. Many students should recognize Hercules as a major hero from previous experience such as television shows or movies. Odysseus’ most famous for coming up with the idea of building the Trojan Horse and constructing that particular plan of attack. Children may not recognize his name but should have heard something about the Trojan Horse. By including these prominent figures in a lesson plan one could possibly catch the attention of many students and spark their interests. In sparking a child’s interest, a teacher increases their likelihood for success in mastery of all objectives for the lesson plan. Students can learn many great life lessons from the study of mythology as many of the stories have underlying meanings or lessons to learn. One major life lesson learned from mythology revolves around the concept of right from wrong. My characters in these stories face this dilemma on a daily basis. In Antigone, Antigone must decide wrong from right in the decision to bury her brother and die or leave him be. She chooses to bury her brother and before they could kill her she kills herself. This is an example of the choices that some people had to make for themselves. Another important aspect to understand is the concepts of fate and luck as they exist in society today. Many characters in mythology seemed to possess a sense of luck and had a good feeling for their fate and purpose in this world. Students need to be aware of these concepts which are definitely instilled in mythology without being the overall message of the story. Discussing issues such as morality need to begin at an e arly age because children need to have morals or principles to live their lives by. The fields of study taught with the use of mythology are widespread in subject. One that comes to mind would use history or multicultural education as the subject. A teacher could ask her students to find a god from the different types of mythology such as Norse, Roman, or Greek. Students can integrate the use of technology by researching a particular god or goddess and give a presentation to the class. Their presentations could be as simple as a report or as elaborate as a short story. Teachers should encourage them to dress like the god or goddess or talk like him or her. This activity is very hands on and fun which will surely spark some creativity and deep thought. This should encourage students to learn and study topics like early beliefs and to give them the ability to believe in themselves and their creative work. Reading mythology is an easy way to stimulate students in class. They usually enjoy them more than expected by teachers. Students seem to enjoy them because they have a great story structure. For the most part myths do not drag on forever so they keep the attention of their audience. If a child has a genuine interest in mythology then often they advance in their reading ability without even noticing. The students can all read or listen to and understand the stories of the myths. Children relate the stories to things happening in modern society to make more sense of them. Often times children that read about all of these tragic times gain a better understanding and appreciation for their own life. Astronomy can integrate mythology into a lesson about constellations and planets. Many constellations and planets got their name from gods and goddesses from mythology. This would prove successful as a lesson plan for studying stars and planets. The students would even enjoy a field trip to the local planetarium to learn more about constellations and planets and where they got their names from. I know of one constellation that is very interesting, Orion’s belt, it consists of four stars that make an x and three stars in the middle to make the belt. Writing and Art can also incorporate mythology in their lessons. The abundance of childrens books which contain one single myth is phenomenal. These books have the best illustrations. It opens up so many opportunities for creative writing and artwork. Students could examine the childrens books for how the author used creativity to make the story exciting. The students could examine the art work and perhaps incorporate art into their own myths. The wide varieties of things to write creatively about mythology could go on forever. For a creative writing assignment students could choose a god or goddess to research. Then prepare a monologue to share with the class as they try to guess which person you are. The study of mythology arises as an important aspect of today’s society in many places and things we do. Many companies are related to mythology in some way for example, Ajax was a Greek warrior in the Trojan War, who cleaned up in battle and today is a popular household cleaner. Apollo was the God of music and the Apollo Theater, a famous music hall, stays alive in New York City. Midas was the King with the golden touch, who transformed all he touched to gold and now Midas refers to a famous muffler and brake chain of service stations. One of the more likely resemblances to mythology, inhabitants of the city that got destroyed by the Greeks during the Trojan War; the Trojans. In society today if someone says Trojan people think of the maker of condoms and birth control products. Myths exist in every culture around the world. Mythology has shaped art and music in today’s world. 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