Wednesday, August 14, 2019

Business Ethics and Hospitality

Under the continual changing environment in petitive business, organisations are always r mended to e up with several advanced avenues to stay ahead in respective sectors. The invention goals are always encouraged for the business organisations, in order to achieve sustainable growth in the petitive markets. The goals of the managers in the hospitality and tourism sector are involved with responding to the collaborative relationships locally. However, many organisations are there to consider environmental values as the keys to their successes in modern era hospitality business. Dubai is mainly in the tropical climate that is predominantly based on desert area. Dubai has been suffering from the carbon footprint and this country uses large natural resources. The process of urbanisation creates environmental issues, however, they face scarcity in water, food and building materials. This study has focused on these issues analytically through the activities of Grandiose Resorts and SPA, a widely acknowledged hospitality centre in UAE. R mendations have been given at the end regarding environmental issues of Grandiose Resorts and SPA and an overall conclusion has been provided in the final section. Grandiose Resorts and SPA is working on hospitality sector and this resort has 250 rooms that contain 1 presidential suite in main building and 2 royal presidential suites that provide bird view and tiger enclosure. This resort includes 50 deluxe rooms and 197 superior rooms. This resort is 20 floors in main building and it is located on Jumeirah beach road, UAE. This resort has the features of 2 restaurants, roof top bar with organic herb garden with a butterfly garden. There is pools and game room in the hotel. This resort has the special facility of hunting which is not real and the people can have experience of private beach. The hospitality industry is largely based on the ethical and cultural resources and the hospitality industry engages interacting with the natural system. The practitioners of hotel industry use to ascertain the importance of implementing the ethics and keep developing them to ensure the improvement goals for the hospitality sector. As per the discussion of Collins (2012), tourism has emerged as one of the top industries in last few years. This industry has driven up the global economic growth radically and increased diverse opportunities for the practitioners. With the development of this industry, countries around the world had been able to take part in it either as the source market or as the tourist destination. However, the entire industry is usually operated within a plex environment. This plex environment is often found endorsing negative environmental and social impacts for the businesses. Grandiose Resorts and SPA is a widely recognised tourist destination in UAE, which is visited by numerous people every year. It has earned major acclamations in the petitive markets of his sector and has flourished globally. Grandiose Resorts and SPA has acknowledged the environmental considerations into their ethical values, which have provided them a r mendable goodwill in the market. The energy saving policies they endorsed at their restaurants, bar roof top or all along the hotel property have let them contribute to society at major scale. People within the society have also acknowledged their contribution widely, which had given them a massive drive in the petitive market. Grandiose Resorts and SPA has enabled an advanced waste management system in their organisation, which have again brought them extensive customer loyalty. They have addressed an advanced technology to extract fertilisers from waste food and also recycle them to produce foods for the fishes, animals or the birds inside the hotel. It has been considered as a major step to save the natural resources. The hospitality industry has also expressed their major concern on the animal and aqua lives as well, which had brought them enormous goodwill from the nature lovers along with the conservators (Talib, Rahman & Qureshi, 2012). These moral issues have led them much ahead in the business in parison to their petitors. According to Ferrell, Fraedrich, & Ferrell (2012), Grandiose Resorts and SPA has played a major role in saving the aqua live by installing a grand tank for the fishes in their resort. They have also propagated public awareness on the aqua lives, and other sea animals which had pr ovided them with a massive plight in moral consideration issues. Ethical decision-making approaches are highly prioritised in this modern era of hospitality business. Most of the organisations in this sector have enabled their management to follow the guidelines of ethical considerations in order to sustain in the petitive markets for long-term. Most of the decision-making methodologies in the hospitality sector are based on two fundamental approaches, such as Deontology and Teleology. The approaches in the decision-making methodologies of the managements of the business organisations are liable to lead the loyalty through a large-scale consumer satisfaction (Hartman & DesJardins, 2011). Grandiose Resorts and SPA has enabled both these principles in action while ensuring their decision-making methodologies. This organisation has considered all the needful actions under considerations related to the principles of Deontology and Teleology. However, they are not limited to implicate the service options only, they also have aligned them with the present scenario of the business. They have considered diverse factors under control, such as environment, marketing, and people. These factors had been found liable to address the fundamental needs of this sector from the large groups of consumers. Grandiose Resorts and SPA has addressed another framework to be considered in their ethical decision-making process, which were proved as highly effective for the growth of their business. They have followed a Venn diagram that is liable to consider all the needful factors in action. According to Easterby-Smith, Thorpe, & Jackson (2012), ensuring all these three responsibilities in action provide the opportunities to the hospitality organisations to gain massive loyalty among the consumers in a society. Figure 1: Venn diagram of Corporate Social Responsibility (Source: Hooley, Wellens, & Marriott, 2012) The ethical responsibilities followed by Grandiose Resorts and SPA, under the Venn diagram, had considered several environmental issues. They have planned fruitful designs to save the marine lives and conserve them for the benefits of mankind. They have also encouraged the waste management system that is liable to preserve the natural resources and save them from pletes exhaustion. This has been recognised as a major step from their end, mostly in the context of UAE, where the natural resources are being exhausted rapidly due to the rich lifestyles of their residents. The Legal Responsibilities of Grandiose Resorts and SPA have insisted them to follow all the Government rules and regulations. They have ensured all the Corporate Social Responsibilities in their organisation and kept checking them with care. They always tried to imply them into their decision-making policies (Rettab, Brik & Mellahi, 2009). Organisations in Hospitality sector are always liable to earn the maximum profits from their marketing, as it has already been recognised as the most revenue generating industry across the world. They are also liable to provide the highest levels of services to their guests and maintain them always to achieve sustainability in the market. However, in the argumentative words of Politis et al. (2009), managers from this sector often confront massive issues related to the ethical considerations. As per the discussion of Burchell & Cook (2006), the hospitality industry has been found as the major responsible for the negative impacts of the environment. This industry is believed to have frightening consequences over the environmental issues. However, the recent environmental considerations addressed by most of the organisations have changed the perception radically. In most of the cases, the ethical considerations from these organisations have empowered the environmental sustainability effectively. It not only has encouraged the managements to earn more customer loyalty through this, however, it also has allowed them, to meet their financial expectations as well. In the words of Katsioloudes & Brodtkorb (2007), the successful implications of ethical considerations have allowed the organisations to bring an environmental sustainability issues in forth. Grandiose Resorts and SPA has also approved these considerations as beneficial enough for their financial expectations and cons umer trustworthiness.   Grandiose Resorts and SPA has played a major role for the environmental causes and enabled promising actions in energy saving policies. As per their reviews, the hospitality sectors are mostly responsible for the damages in nature as they ruin the biodiversity massively. They find themselves responsible enough for exhausting the natural resources rapidly along with the water resources. Grandiose Resorts and SPA has coined these issues and grudges from the perspectives of the social people. They have always considered these obligations carefully while planning their policies of corporate social responsibilities. Hotel industry provides or contributes largely impact on the environment and this industry is trying to improve the condition at the regional or local context. Grandiose Resorts And SPA produces daily various hazardous products that are liquid, gas, powder, solid or dust particles. These products are not healthy at all. On the other side, non-hazardous products that are non-toxic es out from resorts. These products mingle with sea water and pollute the water. The waste disposal is increasing day-by-day. Grandiose Resorts and SPA can try to manage this with recycling projects. As stated by (Alonso & Csaba, 2012), these toxic and non-toxic products are harmful to both human and animals. Birds are facing issues from the polluted water. Not only water, air is polluted with the hospitality industry. The waste from the hospitality sector gets higher with the advancement of time and these affect the environment directly or indirectly. In global basins, 920, 000 tonnes of food items are wast ed from which 75% food items can be eaten. In the case of Dubai, the cost of food that is wasted in UAE from the hospitality sector is estimated at a few billion per year. As the researches done in the recent time, it is clearly showed that hospitality sectors create the waste that is mostly from 90% of the UK citizens, 30% Americans citizens and 70% of Australian citizens. Plants, sea and animals of Dubai get affected of this place. Local animals in Dubai are Arabian fox, sand Gazelle, Arabian Tahr, Arabian Leopard, Hare and Spiny tailed lizard. This country has several sea animals like, Pelagic, Demersal Fish, the shallows, Khor Kalba etc. Several marine animals are there like, Sea turtles, sea sharks, whales and Dolphins. Dubai faces the issues undrinkable water and emissions of carbon di-oxide etc. In most of the cases, the fundamental idea of improving the social and environmental practices is involved with sustainability. Thus, they are often enabled in the market segmentation processes as well. This process always indicates at a collective form of services, through which organisations are liable to enhance their loyalty from both people and government perceptions. Grandiose Resorts and SPA has also taken several factors into consideration while designing their environmental practices. They have strategized several goals on the basis of their prof itability. However, most importantly they had succeeded to engage their shareholders and stakeholders in their environmental practices Pearce (2012). This consideration has brought them enormous success in the hospitality sector. Grandiose Resorts and SPA must follow Federal Law NO. (24) Of 1999 that is for the protection and Development of the Environment of UAE. The economic responsibilities have also been followed by Grandiose Resorts and SPA, which included several actions under consideration. They have implicated strategies to involve guests in the environmental practices while strategizing the CSR activities. They have also propagated public awareness policies while promoting their services. In the words of Hooley, Wellens, & Marriott (2012), appointing local people and training them to work under a workforce culture have benefited the local economic structures effectively. Dubai is a country which is clearly based on the energy of oil resources and the water and air of this place are affected of this. Moreover, in Dubai region where the Grandiose Resorts and Spa are located is nearby the sea as it is on Jumeirah beach. As this place is nearby the sea, the saline water is not healthy for a drink. It is very difficult to purify the sea water as the seawater is very saline. The sea water cannot be drunk and Dubai region is full of oil resources. Energy resources are the main economical standpoint for Dubai and financial support es from energy that is oil-resources. Grandiose Resorts and SPA generates a significant amount of waste that is organic and the hospitality centre can follow recycle option. In addition with this, this organisation can follow reducing the waste costs as it helps to develop reusable resources that e from the landfill.   Any sort of diversification within it may change their goals and conclude with a mere failure in the industry. Approaching towards the maximum number of consumers and providing them the best services are considered as the top priorities for them. However, they are also liable to follow their corporate social responsibilities as well. As stated by Fineman (2001), CSR activities are meant to be providing financial supports as well for the organisations through customer reliabilities. (Refer to Appendix) In Hospitality sector, most of the organisations are associated with the shareholders and stakeholders, who always expect value for their money. They are r mended to be learnt it extensively and convinced about the economic success through it. According to Gentile (2010), controlling the food waste and providing donations of food that have been wasted have allowed them to assure food preservations for the munity and poor people. This is a major advantage they have addressed in order to earn a major scale loyalty among the consumers. Grandiose Resorts and SPA has introduced the most effective tools for their energy consumption policies. One of them is known as the Energy Star Portfolio Manager, which is liable to provide the additional information about nature as well. The use of Centralised Room Management System (CRMS) in Grandiose Resorts and SPA has effectively controlled the air conditioning system. It has allowed them to prevent massive carbon emission caused by the uses of air conditions in the organisation. The use of Centralised Room Management System also helps the organisations to control lightning in the guest rooms. The use of occupancy sensor all along the guest rooms has reduced the overall electricity consumption. Using the LED lightning in the rooms has not only reduced the electricity consumptions, it has also reduced their costs up to 50% per month. Management of Grandiose Resorts and SPA has considered their ethical values with active manner. They have led their strategical movements to the ne xt levels from the conservative techniques. Grandiose Resorts can install a reflective roof with energy curtains in freezer rooms with SAS switched to LED lights as the cost of $2,307 and with the savings of the first year would be high. The technique of solar panel can be taken that reduces the cost of electricity with giving natural energy and heating. mercial fuel cell system can give Grandiose Resorts and SPA a domestic hot water that is more efficiently than electricity. They have also focused on saving the water resources and enabled recycling policies to save the other natural resources. Grandiose Resorts and SPA has coined an extensive range of trustworthiness among the global travellers, who are highly concerned about the natural resources.   Recycling the wastage foods for the animals and produce substances from them for the animals along with the aquatic lives has also provided them with a massive success from environmental perception. Reusing the attributes and other materials for the guests along with the employees have also reduced the consumption of natural resources. The organisation can recycle the food scraps with bulk waste that contain intensive liquid fertiliser. Enabling recycle technologies in the organisations have allowed them to enjoy a r mendable position in the hospitality business sector. They have focused on contributing towards the natural resources and conserve them for the future generations. They have found these techni ques fruitful enough in their economic growth as well, which have encouraged them to introduce several other actions, such as wide solar scales, mercial fuel power system, refillable amenity dispenser, megawatt system, soil moisture system, rainwater harvesting systems, and aerators. Grandiose Resorts and SPA can ensure several actions under their ethical considerations, which included energy management policies for the future generations, water management policies for preservation, and waste management policies for recycling. Grandiose Resorts and SPA can use laundry equipment that has microprocessor with the controlling system, they can implement an ozone system with installing waterless urinals in public and employee restrooms and bathrooms. In the roof, Grandiose Resorts and SPA, they can   use rain gauge for watering the organic garden and they can use soil moisture for pouring water to butterfly garden. Harvesting water that has saved in rain and bio-retention basin can be helpful. Reusing the guest linen and their towels saves the energy and water for the organisations. Water is an issue mostly in Dubai, Grandiose Resorts and SPA can use Aerators on all the place in public and hotel places that helps to reduce the use of water consumption by 40%. Grandio se Resorts and SPA need to maintain the pool where water leaks and waste most water. Moreover, Grandiose Resorts and SPA can distribute 2 types of bins for waste management to the local munities to provide support to the government’s reunification policies such as, plastic, waste. They can use green waste bins for recyclable waste and black for non-recyclable products. Tourism biodiversity conservation in hospitality is one of the important aspects of conservation of animals, birds and plants altogether. Conservation and biodiversity are significant for the corporate social responsibility. Nature conservation is important in Dubai and hospitality industry should look into this. Grandiose Resorts and SPA needs to focus on their CSR activities and enabled their workplaces to follow them effectively. They have encouraged several ethical and moral considerations in their workplaces in order to gain the desired reputation from the global tourists. The proper implications of CSR activities have provided them with a massive loyalty in this sector. Besides, they have also succeeded to gain desired trustworthiness from the government officials and nature conservationists. Under the moral and ethical considerations, they have also insisted their shareholders and stakeholders follow all the guidelines of their environmental practices and CSR activities carefu lly. It is really hard for an organisation to convince them to conduct the CSR activities and consider the ethical values in action. Biodiversity is associated with the ecological processes and it is associated with the human needs. The policy that can be taken by Grandiose Resorts and SPA is reducing the cycling, soil management, purification of water and providing pure oxygen. This system can regulate the climate and manage the air. Corporate Social Responsibilities are considered as one of the most popular terms of modern era hospitality business. Organisations in the hospitality sector are always liable to follow them with proper ethical and moral considerations. Grandiose Resorts and SPA evaluate their ethical and moral standpoints that indicated towards conducting operations without harming the others. This study has tried to analyse all the factors that enhance these considerations. This study has also focused on the issues, which are liable to influence the ethical considerations for the organisations in this sector. The financial expectation goals are also addressed in this study with respect to the implication of environmental considerations. Grandiose Resorts and SPA has provided major evidence in regards to their environmental and social considerations, which have allowed the study to r mended further actions to the organisations. Alonso, M. J., & Csaba, N. S.   (2012).  Nanostructured biomaterials for ove ing biological barriers  (No. 22). Royal Society of Chemistry. Blowfield, M., & Murray, A. (2008). Corporate responsibility: A critical introduction. Oxford University Press. Burchell, J. (2008). The Corporate Social Responsibility Reader: Context & Perspectives. London: Routledge. Burchell, J., & Cook, J. (2006). Confronting the â€Å"corporate citizen† Shaping the discourse of corporate social responsibility. International Journal of Sociology and Social Policy, 26(3/4), 121-137. Campbell, T., & Miller, S. (Eds.). (2006). Human rights and the moral responsibilities of corporate and public sector organisations (Vol. 20). Springer Science & Business Media. Carroll, B. A., & Buchholtz, A. K. (2015). Business and society, ethics, sustainability, and stakeholder management (9th ed.). Mason, OH: South-Western Cengage Learning. Collins, D. (2012). Business ethics: how to design and manage ethical organisations. NJ: John Wiley & Sons. Crane, A., & Matten, D. (2010). Business ethics: managing corporate citizenship and sustainability in the age of globalisation (3rd ed.). UK: Oxford University Press. DesJardins, J. R. (2012). An introduction to business ethics (4th ed.). New York: McGraw-Hill. Easterby-Smith, M., Thorpe, R., & Jackson, P. R. (2012). Management research. Sage. Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2012). Business ethics: ethical decision making and cases (9th ed.). Mason: South-Western Cengage Learning. Fineman, S. (2001). Fashioning the environment. Organization, 8(1), 17-31. Fisher, C. M., & Lovell, A. (2009). Business ethics and values: Individual, corporate and international perspectives. New York: Pearson education. Gentile, M. C. (2010). Giving Voice to Values: How to Speak Your Mind When You Know What? s Right. USA: Yale University Press. Grace, D., & Cohen, S. (2010). Business ethics (4th ed.). South Melbourne, Vic: Oxford University Press. Hartman, L. P., & DesJardins, J. R. (2011). Business ethics: decision making for personal integrity and social responsibility (2nd ed.). New York: McGraw-Hill Irwin. Hooley, T., Wellens, J., & Marriott, J. (2012). What is Online research?: Using the Internet for social science research. London: A&C Black. Hyde, K. F., Ryan, C., & Woodside, A. G. (Eds.). (2012). Field guide to case study research in tourism, hospitality, and Leisure (Vol. 6). Emerald Group Publishing. Katsioloudes, M. I., & Brodtkorb, T. (2007). Corporate social responsibility: an exploratory study in the United Arab Emirates. SAM Advanced Management Journal, 72(4), 9-11. Pearce, D. G. (2012). Frameworks for tourism research. UK: CABI. Politis, Y., Litos, C., Grigoroudis, E., & Moustakis, V. S. (2009). A business excellence model for the hotel sector: implementation to high-class Greek hotels. Benchmarking: An International Journal, 16(4), 462-483. Rettab, B., Brik, A. B., & Mellahi, K. (2009). A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: the case of Dubai.Journal of Business Ethics, 89(3), 371-390. Swailes, S. (2013). The ethics of talent management. Business Ethics: A European Review, 22(1), 32-46. Talib, F., Rahman, Z., & Qureshi, M. N. (2012). Total quality management in the service sector: a literature review. International Journal of Business Innovation and Research, 6(3), 259-301. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from

Tuesday, August 13, 2019

External Environmental Analysis CS 2 Essay Example | Topics and Well Written Essays - 1000 words

External Environmental Analysis CS 2 - Essay Example ecommended the company management that they should increase their corporate social responsibility activities so that the involvement of the local community increase and so the profit of the company. The strategic management process of a company involves the analysis of the internal environment of the company as well as the external environment. For analyzing the external environment of the company the business analyst need to do the analysis of the current scenario of the market which includes the economic analysis, political scenario analysis as well as the analysis of the contemporary technology. This paper is an attempt to analyze the external environment of the Coca-Cola Company which is a soft drink manufacturer, and the NAICS code is 312111 (NAICS, 2011). For analyzing the external environment the researcher is going to use two frameworks, the porter five forces analysis and the PEST analysis. Using the tool an analyst can identify the forces that driving the competition in the industry (Stahl and Grigsby, 1997, p.145). There are five dimensions of the porter five forces model. The analysis of the company using the porter five forces tool is as follows. Competition in the Industry: The competition among the industry is mainly between Coca-Cola and Pepsi. Only these two companies are present in about 200 countries of the world. Others are the small local or global competitors. Coca-Cola and Pepsi are holding major percentage of share in the beverage industry. So the competition in the industry is medium as per the analysis of the researcher. The threat of the substitute products: The threat of the substitute products is medium. Fashionable drinks like red bull and Belgian beer are the competitors and the promotional strategy of these companies are aggressive. There are also some low pricing brands so the switching cost is lower. But due to the brand image of Coca-Cola the threat is low. Bargaining power of the customers: The bargaining power of the

Monday, August 12, 2019

Macro-3 Essay Example | Topics and Well Written Essays - 750 words

Macro-3 - Essay Example because aside from transportation costs, and other costs that are related to international trade which are included in the price of goods when they enter another market is not present when it is bought where it is produced. Second, the prices in the United States are affected by stiff competition, which is influenced by information about book prices on the internet, which causes book prices to drop. While I cannot assume that this is not happening in the Philippines, the fact that the United States is one of the countries that utilizes the internet heavily as for the information regarding prices, in order to regulate competition can be one of my solid bases. Thus, generally, I could expect that book prices in other countries such as the Philippines would be higher. This case proves to be inconsistent with the purchasing-power parity. While the theory assumes that the purchasing power parity can equalize the prices over the long-run, during the years because of market influences such as competition in one country which lowers down the price, or economic influences such as trade costs in another country which increases the price can cause divergence in prices. This purchase situation therefore, is inconsistent with the purchasing power parity if gauged for many years before prices generally equalize. 2. What is the importance of trade agreements and how is international trade related to the standard of living of the United States (as opposed to that of a small industrial nation or to a developing nation)? What significance do trade agreements have to your own company? Trade agreements are important in such a way that dealing with other countries regarding trade has significant economic impacts to a firm conducting the agreement. Different countries have different restrictions and economic policies as regards trade, which can impact the firm’s operations in that country. Trade agreements are made depending on the restriction of the country and the chosen mode of

Sunday, August 11, 2019

Case study Example | Topics and Well Written Essays - 3500 words

Case Study Example The lost service charge provisions are not protected by TUPE because they are deemed to be independent contracts that have been outsourced. They are only protected when the service entails the provision of one whole activity such as catering, and when the completion of the job is credited to the company, such as the entity has no options of other service providers. The basic principle of UK law is the sale or transfer of an entity automatically brings all the contracts the entity had with the employees, and the employees have a choice on whether to continue with the new entity or resign. This makes a lot of legal sense because of the nature of a contract, which is an agreement between two parties regarding a particular subject. A contract is reached upon after considering many factors, bargaining and the future circumstance. Therefore, imposing a contract upon a secondary entity may not be fair. However, Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE) law is lenient on employees and protects their rights but this protection is not automatic. The law has to consider the circumstances of each case to see whether the employees qualify for a protection or not. Therefore, this question applies the Transfer of Undertakings (Protection of Employment) law because it touches on the transfer of an entity and also on organized group of employees. In the case of Argyll Coastal Services v Sterling and others UKEATS/0012/11/BI, the question that came up for consideration by the court was the definition of the word organized group of employees. The court contented that an organized group of employees was a particular set of employees who were less than the entire workforce of the entity concerned and who worked together as a team for the accomplishment of a particular purpose. However, on appeal, the court contended that the group was not an

Saturday, August 10, 2019

Financial Management Essay Example | Topics and Well Written Essays - 750 words - 3

Financial Management - Essay Example WACC refers to the weighted sum of cost of capital from all sources. Generally, there are four sources of capital which include preference shares, retained earnings, common or ordinary stock and long-term debt. According to Hitchner (2011) the first step in calculating WACC is to calculate the cost of capital from each source as follows: Cost of debt refers to the rate of return required by the long-term debt capital providers. Mathematically, it’s the discount rate that equates the present value of interest’s payments and the principle repayment to the current market price of the long term debt. To calculate the value of the firm we used the market values of sources of funds (Hitchner 2011). They reflect the economic reality and values. However, market value weight is subject to the frequent changes due to the constant fluctuations of security prices. Book values are influenced by the accounting policies used in calculating net profit and in asset valuation. La Tienda’s chairman has proposed that the source of capital to be used will be debt and has set the coupon rate at 5%. He also suggested that for whichever project is to be chosen, the coupon rate should be used as the cost of capital in evaluating the viability of the projects. On the other hand, the chief financial controller opts for the WACC in evaluating the projects. The treasure is confused and does not have a choice for either rate. Usually, a higher discount rate is more appropriate when the anticipated risk of a project is higher than the risk of the whole firm (Reilly & Brown 2011). For a number of reasons, the chairman’s choice is not appropriate. Lower cost of capital reflects high amounts of the expected cash flows but does not take into account the risks involved. The main source of capital is bond; investors are attracted in buying the bond if

Friday, August 9, 2019

The King Tut Exhibit Essay Example | Topics and Well Written Essays - 1750 words

The King Tut Exhibit - Essay Example Howard Carter had worked in Egypt for 31 years before he found King Tut's tomb. Carter had begun his career in Egypt at age 17, using his artistic talents to copy wall scenes and inscriptions. Only eight years later in 1899, Carter was appointed the Inspector-General of Monuments in Upper Egypt. In 1905, Carter resigned from this job and in 1907 he went to work for Lord Carnarvon. After several relatively successful seasons working together, World War I brought a near halt to their work in Egypt. Yet, by the fall of 1917, Carter and his sponsor, Lord Carnarvon, began excavating intensely in the Valley of the Kings. By November 1, 1922, Carter began his final season working in the Valley of the Kings by having his workers expose the workmen's huts at the base of the tomb of Rameses VI. After exposing and documenting the huts, Carter and his workmen began to excavate the ground beneath them. By the fourth day of work, they had found something - a step that had been cut into the rock. It was the stairway to the tomb of Tutankhamen. If there was anything left inside, it would be a discovery of a lifetime for Carter. If the tomb was relatively intact, it would be something the world had never seen. The plastered door was photographed and the seals documented. Then the door came down, revealing the Antechamber. The wall opposite the entrance wall was piled nearly to the ceiling with boxes, chairs, couches, and much more - most of them gold. On the right w On the right wall stood two life-size statues of the king, facing each other as if to protect the sealed entrance that was between them. This sealed door also showed signs of being broken into and resealed, but this time the robbers had entered in the bottom middle of the door. Before the entrance between the two statues in the Antechamber could be opened, the items in the Antechamber needed to be removed or risk damage to them from flying debris, dust, and movement. Documentation and preservation of each item was a monumental task. Carter realized that this project was larger than he could handle alone, thus he asked for, and received, help from a large number of specialists. To begin the clearing process, each item was photographed twice, both with an assigned number and without. Then, a sketch and description of each item was made on correspondingly number record cards. Next, the item was noted on a ground plan of the tomb (only for the Antechamber). Carter and his team had to be extremely careful when attempting to remove any of the objects. After the completion of the discovery, artifacts were in their thousands, many of which were golden and had inlays of precious stones. Scholars examined the objects, read the inscriptions, and tried to learn more about his life. The information that was taken seemed to focus more on the art, religion, and funerary beliefs than on the king's reign. The first question about the death of Tutankhamen that needs to be answered is that of the nature of his death. The two examinations of Tutankhamen's mummy found evidence that may answer this question. The first examination, conducted in 1925 when the mummy was unwrapped, found a dark colored lesion on the left cheek. It is slightly depressed from the rest of the skin, and looks somewhat like a scab (Carter, 228). They also found that the king was between 18 and 19 years of age when he died. His history is not completely

Evaluate the strategy of Mcdonalds. (A company analysis) Marketing Essay

Evaluate the strategy of Mcdonalds. (A company analysis) Marketing strategy - Essay Example Since the opening of its first store in 1955, the McDonald’s corporation has become extremely sophisticated in most aspect of its business strategy. During the companys’ expansion years which has resulted in the placement of more than 30,000 stores worldwide was the care they employed in choosing their locations. Whether one is a retailer, restaurant owner, financial institution or site dependant business, making intelligent and informed location decisions is critical to a companies’ success. The process of informed and intelligent site selection from a business location is neither happen-stance nor rule of thumb; it now includes such things as, measuring market potential for entry and expansion, setting revenue and market share goals, determination of optimal site development strategy in new markets, understanding critical drivers of site performance and success, identification of what products and services to be offered at a particular location, and determining the most appropriate concept and prototype for a given location. Todd Spangler, in his piece, Keeping the Data Ahead of the Curve, he mentions the methods being used by companies making their location decisions, he points out that; â€Å"Mc Donalds uses geospatial data to scope out locations for new stores, weighing demographic data like population density and income†. (Spangler)